E-learning Content Creation for A11Y Collective

Client

A11Y Collective is an online e-learning platform founded by Rotterdam full-service WordPress agency Level Level. The name A11Y is a numeronym for ‘accessibility’ and offers e-learnings about making websites accessible for people with disabilities.

Context

Imagine you are blind and use software to have website text read aloud. But many websites lack a technical structure, which confuses the software and makes it impossible to find the content you are looking for. Or you are colour blind and can barely see the difference between green and red buttons. Pretty difficult, right?

A11Y Collective wanted to change that and shared their years of experience in a series of e-learnings for web designers and developers. Valo was asked to support them during the recordings and guide them through the process of content creation.

E-learning recorded in a fixed lease studio and published on its own platform

Because A11Y Collective wanted to record new courses frequently, building a fixed studio at their office was the most cost-effective solution. Valo built and set up the studio for them, including the technical equipment. This was done in a lease model: A11Y Collective rented the equipment from Valo, so they had no upfront purchase costs.

The fixed setup saved a great deal of time on building up and breaking down: within minutes the office could be transformed into a professional studio with coloured LED lights.

A11Y Collective built the online e-learning platform themselves with its own login system, allowing participants to follow the courses there.

Camera training for the trainers

Teaching in front of a camera without interaction with your audience takes some getting used to. That is why Valo provided camera training and recorded several test videos. The trainers went through a steep learning curve and were able to present the e-learning with confidence.

Result

The result was a successful launch of their e-learning as a new product, creating a broader reach among (government) organisations. Web designers and developers could expand their knowledge of web accessibility in their own time and at their own pace.

In addition, this project has a strong social purpose: making websites more accessible and inclusive so everyone has access to the same amount of information.

We are also seeing how accessibility is becoming increasingly important in legislation. Think of the Digital Accessibility Act, which requires websites of (semi-)government bodies to meet certain accessibility requirements.

Price indication

The costs of building a fixed studio range from €10,000 to €20,000, depending on your requirements. This setup is especially attractive if you want to produce at least one training per month, as opposed to a one-off production.

A comparable e-learning production costs €1,000 to €2,000 per day. This depends on the preparation and the speakers’ experience: the more experience they have, the more efficiently you can record.