Organize an online event

Online events come in many shapes and sizes. Whether it’s an important Zoom event or a series of webinars, a flawless experience and professional appearance reinforces your organization’s brand image. But what types of online events are there? How do I make sure my online event is a success? Where do you start when organizing an online event? And what does it take to organize a professional online event?

We work with you to explore how your online event can fit seamlessly into your (marketing) communications strategy. We handle all the technology so you can focus entirely on the content. Looking for a great venue? An experienced host? Styling and make-up? You name it and we’ll take care of it!

What is an online event?

An online event is essentially an event where participation takes place by watching online video content via an internet connection. Since participants often watch the footage live, a livestream is frequently part of an online event. An online event is an umbrella term that can encompass a livestream, a chat, an online vote and much more. There are many applications for livestreams and online events.

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How does an online event work?

First and foremost, you can reach a huge number of people incredibly easily. Have a computer, laptop or phone (that’s everyone!) and an invitation? You can tune in, listen and join the conversation straight away. So the often-asked question ‘how does an online event work?‘ can already be answered in two words: simple and instant.

Online event examples: what types of online events can you choose from?

Honestly, too many to list. Want to reach a specific audience in a direct and engaging way? A webinar is a great option. Want to combine your online event with an offline element where people can meet face to face? Then go for a hybrid event or online gathering. Seeing attendance at your AGM decline year after year and want to turn that around? An online AGM is the answer. Or maybe you want to connect with your audience in a fun, casual way, in which case a series of podcasts is an excellent idea.

A livestream to a larger audience is best suited when your organization primarily wants to broadcast. Online events, on the other hand, are ideal when you want to foster more interaction with your audience.

Benefits of organizing an online event

Let’s start at the beginning: why organize an online event rather than the same familiar in-person talk you book every year?

Simple: because a digital event offers the following advantages:

Engaged audience

Thanks to the low barrier to joining, attendance at online events is often much higher in practice. Attending a motivational speech or annual meeting from home is quick and easy. We also see that participant engagement increases, asking a question or posting a comment via chat is simply easier in practice than standing up in a full room.