Good, original promotion of your online event is half the success. Pushing short trailers and teasers on the social media channels where your target audience is present leads to higher attendance and strengthens your organization’s image. But even after the event, you can strengthen the bond with your target audience through social media. Whether it’s catchy quotes from the aftermovie of your corporate event or a teaser for an intriguing online lecture: immediately after your online event, Valo provides expertly edited visual and audio snacks for your social channels.
Social media for events
Social media for events can be used in various ways. First of all, social media platforms offer an excellent way to stream your online event, making participation easy and making the event available to a large audience. Online events and livestreams are also called longform content and are anything but snackable. You can create appealing content by publishing short clips, teasers or quotes, so you can keep bringing your online event to attention over a long period and in an inspiring way.
Promoting an event through event marketing
A good beginning is half the work. We regularly see disappointing attendance figures at beautiful and professional events because too little thought was given to good promotion of the event. At Valo we help you develop a social media strategy and think along about which content we can develop and record to promote your event. Continuity is important in event marketing. Think, for example, of a fixed format or a fixed series. Or strategic use and reuse of the video content you have already developed.
The benefits of promoting the event with social media
Promoting the event with social media results in the following benefits:
