Client
National Week Without Meat Foundation
A culinary and logistical challenge
The National Week Without Meat Foundation organizes an annual awareness campaign encouraging people to eat no meat for a week. To generate attention, the foundation organized a live broadcast from an Amsterdam restaurant where vegetarian food was cooked.
The concept was clear: turn the entire restaurant into a studio, include guests in the program and talk about their experience with eating less meat.
Remote-controlled cameras in a full restaurant
Valo installed seven cameras throughout the restaurant, combining fixed cameras with discreet remote-controlled cameras. Guests could keep behaving naturally while watching the broadcast on screens in the restaurant.
Another challenge was calling in a chef from the Arnhem location of the restaurant, where a second vegetarian dish was being prepared.
Result
Valo tackled the budget and spatial limitations creatively. The one-hour liveshow reached more than 1,000 viewers and successfully launched the campaign, which continued in supermarkets across the Netherlands during the following week.
What Valo delivered
- Advice on the broadcast concept and budget
- Direction and operation of seven cameras
- Lighting and audio
- A showcaller to keep the production on schedule
- A producer and assistant producer
- Fast delivery so press releases could be written
Price indication
For a similar project including advice and full production, think of roughly €9,000 to €13,000.