Client
De Mantelfoon is an informal-care support centre in Rotterdam. They offer a helpline that is available 24/7 for anyone who needs support while providing informal care. De Mantelfoon took the initiative to make their expertise available to a wider audience in a series of podcast episodes.
A series of podcasts to connect informal carers and professionals
Rotterdam has as many as 85,000 informal carers: people who care for a loved one. It is something the municipality is proud of. But providing informal care can also be very demanding. To support informal carers in their work, De Mantelfoon was founded in 2020, where informal carers can find support and ask their questions about informal care.
From De Mantelfoon came the initiative to record a series of podcasts: the Mantelfoon Podcast. This is a series of episodes with stories about all kinds of informal care, in which experts share tips and advice. The broadcasts were intended to bring professionals and informal carers into contact with one another.
Preparation
Each podcast featured different guest speakers who could share their experiences with informal care. The first episodes were recorded at different care locations in the city. During the preparation, Valo worked closely with the marketing agency that facilitated the guest speakers and the content. Valo advised De Mantelfoon on the efficient recording of the podcast series, which ultimately led to the decision to use the same location more often.
