Client
Daikin.
Daikin’s explainer videos boost sales and speed up technical support
Faced with a challenge in which the internal support team was flooded with technical questions from the field team, Daikin brought in Valo to create explainer videos along with interactive livestreams to support its sales team and installers.
About Daikin
Since 1924, Daikin has been committed to a healthier and more sustainable society. As a market leader in heating, cooling, ventilation and air purification technologies, the company recently took an innovative step to support its field team.
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Livestreams and on-demand explainer videos
The solution to the problem was twofold. On the one hand, Daikin introduced livestreams to train a large number of colleagues on the various products quickly, effectively and interactively.
On the other hand, on-demand explainer videos were developed and made available through its online portal, specifically designed for sales staff and installers. This step significantly reduced the pressure on the internal support team by providing directly accessible, clear information.
Showroom transformed into an educational studio
A key to success was transforming Daikin’s showroom into a professional recording studio. This is where the explainer videos were recorded, explaining complex installation procedures and product details in an understandable way.
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Increased efficiency and improved support
These online learning modules and educational webinars not only reduced the number of calls to the internal support team, but also improved the quality of support. Staff could now consult the information they needed at any time, resulting in a more efficient work environment and better customer service.
Price indication:
The costs of realizing this innovative solution range from €3,000 to €6,000, with the final price depending on the specific requirements and the scale of the project. With this investment, Daikin has shown that innovating technical support is crucial for the future. This initiative underlines the importance of video as a way to share knowledge quickly and efficiently.