Client
The Popunie is a Rotterdam-based foundation focused on developing the talent of Dutch artists and helping them become successful. They support musicians with practical questions, and also help connect them with event organizers. Every year they present the Rotterdam Music Awards, with the winners chosen by online vote.
Background
The Popunie wanted to reach a larger audience and create more news value. Plenty of press attended the Rotterdam Music Awards, reporting live on which artists had won awards. By offering a livestream, a large audience could watch remotely, and they could create content that was easy to reuse.
Chosen platform: embedded livestream via Vimeo
Valo handled the cameras and the livestream for this awards show, and advised on camera use and livestreaming platforms. The show took place in a theater, where Valo worked closely with the audio technicians and the team that handled screen direction for the projector.
The chosen solution was an embedded livestream via Vimeo, which allowed the Popunie to easily embed the livestream in its website. This meant visitors did not have to look for the livestream on another platform, and the Popunie’s branding was preserved.
