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5 benefits of livestreaming for your company

Blog

6 June 2021

Livestreaming is an essential part of the online world. In addition to social media platforms such as YouTube, Facebook and LinkedIn that offer livestreaming, there are now also more and more online event platforms where you can actually organize an event.

Events, workshops, meetings or Q&A sessions: everything can be broadcast live! You can focus on your own employees, colleagues or an external audience. There are therefore plenty of opportunities to use livestreaming as a marketing tool for your company. In this blog, using five benefits of livestreaming, we explain why we as a livestream company believe that this is a valuable addition to your marketing strategy.

01 Greater reach

Social media platforms such as Facebook and Instagram give live native video content preference in their algorithms. Your community receives a notification that a live video has started and the live video is shown before other posts with only a photo or text. In addition, according to Hubspot.com, 80% of online visitors prefer video content over written content. Live video is also growing in popularity. According to Vimeo.com, 70% of online users watch a live video every day and they keep watching a live video 8 times longer than other video content. Live video therefore has the potential to reach a large number of people and increase viewer retention!
02 Interaction with your audience

During a live video, your audience watches live, but they also have the opportunity to respond in real time. According to Vimeo.com, the chance that they respond to your livestream is 10 times greater than if they were to do so with a recorded video. Interaction with your audience is valuable for your marketing strategy: it helps you get to know your audience and their wishes better. You can use this feedback not only to optimize the next live broadcast, but also to better align your services and products with the audience and thereby attract more people to your event or sell more products.
03 Authenticity

In the age of filters and Photoshop, authenticity is more important than ever. People recognize sales talk and want to stay far away from it. They are looking for real stories and personal content they can identify with. And live video is the perfect medium for creating authentic content, think of a live talk show, livestreaming an event or a Q&A. ‘What you see is what you get’ with live video, there are no edits, no filters, no Photoshop. With livestreaming, you tell your brand story in a personal way and build a connection with your audience that you strengthen with each subsequent live video.
04 Stand out from your competitors

Although livestreaming is becoming more and more popular, live video content is still not top of mind for many companies when they put together their marketing strategy. If you choose live video, you show the outside world that you think outside the box, that you move with the times and that you are not afraid to be a pioneer.
05 Easy and affordable

Creating live content is easy and affordable. You can get started yourself with your smartphone. Want a professional livestream? Valo can help you with that! With our mobile livestreaming studio, we can create a live broadcast very easily.