Client
The City of Rotterdam now has a long-term partnership with Valo. So it was no surprise that they asked us to livestream their hybrid event on social leadership, which of course we were happy to do! The event was organized for city employees and aimed to share knowledge and inspire.
Twice the reach thanks to the hybrid approach
The city has a hybrid work policy, with employees working partly from home and partly at the office. That is why the city’s knowledge events are also offered in a hybrid format, so that every employee can access them. After all, some of the civil servants live outside the Rotterdam region.
Even though the room was full of participants attending in person, more than half of the attendance was online. For about 2.5 hours, online visitors could watch via the livestream and ask their questions via the chat. A moderator engaged both the online and in-person audience by walking around the room with a microphone during question rounds, while also answering the questions that came in via the chat.
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Chosen platform: Microsoft Teams Live Events
For this closed hybrid event, we chose the Microsoft Teams Live Events platform in consultation with the city. The city uses this platform regularly, and the communications department handled all promotion and mailings for the event itself.
Valo used a hybrid set to livestream this event via Microsoft Teams Live Events. People who had to miss the event could still watch the recording afterwards.
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No Wi-Fi, still livestreaming
Every event manager’s nightmare: the event venue had an internet connection, but even though it had been checked in advance, no connection could be established on the day itself. Normally that is a problem when you are about to livestream a hybrid event.
Fortunately, Valo offers the Valo connection guarantee, in which we promise 100% stable internet, and we streamed the entire event of about 2.5 hours over 4G. For this, Valo used a special box with multiple SIM cards with data bundles, so the connection stayed stable throughout the entire event. That is how we solve critical problems for our clients.
