Client
The Foundation for Labor Market and Training (A&O) is a public organization with social interests. The A&O fund for water authorities helps water authorities professionalize their organization and employees. They wanted to give a training session on ergonomic home working during the corona crisis, for employees of water authorities. Their wish was to broadcast this online and also be able to record future webinars themselves.
Webinar series with high-quality video content as online strategy
Valo was brought in to devise and execute a strategy to better reach the A&O target audience online. In consultation with A&O, a series of webinars with high-quality video content was chosen.
Valo built a large mobile studio at A&O’s location. There, under the guidance of a presenter, a number of varied live webinars were held and broadcast via a livestream. During the webinars, employees of water authorities from all over the Netherlands could follow the lectures. In addition, participants could ask live questions via the chat.
Because of the live switching, the videos were immediately ready for use after recording. The webinars were made available on Vimeo via a protected link.
At a later stage, A&O employees themselves became responsible for planning and executing the webinars. Valo gave them a do-it-yourself training, after which they could produce and broadcast webinars themselves in a cost-efficient way.