Client

The Foundation for Labor Market and Training (A&O) is a public organization with social interests. The A&O fund for water authorities helps water authorities professionalize their organization and employees. They wanted to give a training session on ergonomic home working during the corona crisis, for employees of water authorities. Their wish was to broadcast this online and also be able to record future webinars themselves.

Webinar series with high-quality video content as online strategy

Valo was brought in to devise and execute a strategy to better reach the A&O target audience online. In consultation with A&O, a series of webinars with high-quality video content was chosen.

Valo built a large mobile studio at A&O’s location. There, under the guidance of a presenter, a number of varied live webinars were held and broadcast via a livestream. During the webinars, employees of water authorities from all over the Netherlands could follow the lectures. In addition, participants could ask live questions via the chat.

Because of the live switching, the videos were immediately ready for use after recording. The webinars were made available on Vimeo via a protected link.

At a later stage, A&O employees themselves became responsible for planning and executing the webinars. Valo gave them a do-it-yourself training, after which they could produce and broadcast webinars themselves in a cost-efficient way.

Valo takes care of

  • Setting up & executing a strategic online communication plan

  • Mobile studio on location

  • Studio dressing

  • Production of a high-quality webinar series

  • Coaching speakers and host

  • Chat features for asking questions

Result

Because of the accessibility and visual appeal of the versatile webinars, the number of participants and their response proved to be much greater than with traditional offline meetings or call rounds.

After just a few training sessions, the employees could quickly create and share content completely independently. And that ensures A&O a constant professional online presence. Moreover, producing it yourself turns out to be surprisingly easy and quickly saves a lot of costs!

Price indication

Every project at Valo is custom work with a different price tag each time. To still give you some idea, we have set out a price range below:

  • Large webinar studio: €3,500 – €7,000 per production.
  • Multi-day, tailor-made ‘do-it-yourself’ training: €2,000 – €5,000.

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Need help too?

Valo helps train and guide your staff so you can organize professional webinars. We also train people to create a studio setup themselves and to hire, set up and operate equipment. Contact us for the possibilities.