Setting up a livestream

At Valo we notice that the term ‘livestreaming’ isn’t always clear to everyone, and there’s often quite a bit of confusion between different terms. We explain everything you need to know about livestreaming.

What is a livestream?

Livestreaming is the live broadcast of a particular event, a knowledge event, a meeting, an awards ceremony and so on, via video. A livestream is generally public, which makes organizing a livestream a powerful tool for reaching thousands of people. A livestream is essentially a high-quality broadcast with limited interaction. A livestream almost always forms part of an online event.

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Setting up a livestream

How does a livestream work? It’s a question we get asked a lot at Valo. When setting up a livestream, cameras are positioned on location (even the built-in camera in your laptop will do to start with) and a connection is established. Thanks to on-site production, it’s possible to alternate the live video feed with a PowerPoint presentation, a poll or pre-recorded footage.

Recording or broadcasting a livestream is sometimes easier said than done. At the critical moment you want everything to work perfectly, picture and sound quality must be spot on and you need a stable internet connection. Broadcasting live video is extremely powerful, as long as the broadcast runs flawlessly.

When you use an on-site livestream service from a professional partner, they are actively involved in the preparation and can quickly resolve any issues that arise during the broadcast itself.

Valo’s livestream service takes the stress away. We make sure the production runs smoothly so you can focus on the content, while we deliver a livestream with real impact.

The benefits of livestreaming

Broadcasting a livestream as part of your online event delivers a wide range of benefits. The most significant is the enormous reach you can create. On top of that, broadcasting live video gives your image a significant boost. When you go live online, your audience knows there’s no editing possible, and your organization comes across as genuine, powerful and authentic.

Want to achieve better results, gain more insight into statistics and ticket sales? Want to create the best possible experience for the viewer? Set up your livestream as a full online event. Valo is happy to advise you on setting up your online business event!

Livestreaming applications

A livestream can be used in many different types of online events and occasions. For example, a livestream can form part of your online AGM or product launch, but also of your weekly internal meeting or webinar. Broadly speaking, we distinguish the following types of livestreams:

• Broadcasting with live video
• The interactive webinar
• The video conference

Which type of livestream best suits your situation depends on the purpose of the livestream. You might organize a livestream to increase your reach among the target audience, boost your organization’s brand awareness, strengthen your brand image or generate leads, for example. Read more about livestream applications in this article, where we explain when to use each type.

What does a livestream cost at Valo?

The costs of organizing a professional livestream can vary considerably and depend on a number of factors. Are you using professional cameras and audio equipment? Do you want to hire a venue or set up a permanent studio? Are you turning your livestream into a full online event? Are you working with a producer? And so on.

Livestream costs can vary widely. To give organizations a low-barrier introduction to livestreaming, we introduced Valo START. With the Valo START package you can set up a professional livestream from just €1,600.

Want full support so you only need to focus on the content? From €3,500 you have a mobile livestream with an on-site producer. When you embrace live video and integrate it into your marketing and communications strategy, it will give your organization’s image an enormous boost. When it comes to livestreaming and online events, it pays to take a long-term approach. 

Want to know what’s involved in organizing a professional livestream, or looking for a livestream company to support you?

Livestream studio

From several fully equipped livestream studios in and around the Randstad, and beyond, Valo can take complete care of your livestream. It’s also possible to set up a temporary livestream studio at any location of your choice, turning it into a real online broadcast with one of our livestream producers.